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THE “EUROPEAN CHAMPIONS”CHOOSE XPERIA™ SMARTPHONES

Athens, Monday 28th of November 2011- Sony Ericsson will be close to the European and National Champion PAO BC  with the Xperia™ smartphones range for the season 2011 – 2012. From now on, the basketball players and the technical staff of PAO BC will use the Sony Ericsson’s “smart” mobile phones, which are known to be the perfect combination of entertainment and communication. 

PAO BC is one of the biggest basketball clubs of Greece and one of the most successful and well known teams in Europe, wining impressive trophies such as 32 HEBA Championships, 12 Greek Cups, 6 Euroleague Championships and 1 Transcontinental Cup. Now, all players of the team will continue the success story with the outstanding Xperia™ smartphones by sharing their European and National sports moments and highlights of the season.
 
During the event that took place for the announcement of the Xperia™ Smartphones’ sponsorship with PAO BC, it was also presented the Xperia™ VIP lounge of ΟΑΚΑ stadium.  A brand new VIP lounge that will give the opportunity to each visitor, to explore and enjoy the unique capabilities of the newest Xperia™ smartphones.
 
Mr. Giannis Gkikas, Head of ΜU South East Europe & Mediterranean of Sony Ericsson said: «This new partnership of our company with PAO BC is aiming to maintain the leading place that both sides posses by achieving event higher objectives in the future. It is a great honor for us that the athletes of one of the leading Greek Basketball Teams prefer and choose Xperia™ smarphones».
 
Mr. Hlias Katsogiannis, Marketing Director of PAO BC said: “We are happy to welcome Sony Ericsson in our family. Working with one of the leading companies in the world, proves that even in difficult economic circumstances Panathinaikos BC brand name has the potential to attract major partners. We will work together so that both parties achieve their commercial and communicative goals, aiming to maintain a long lasting cooperation”.