SONY MOBILE UNVEILS STUNNING PHOTOGRAPHY INSPIRED BY THE NEW XPERIA™ T3 SMARTPHONE
18th June 2014 – Sony Mobile Communications (“Sony Mobile”) today announces a collaboration with renowned German-born photographer Benjamin Kaufmann, as it presents a range of breath-taking, exquisite and unique photographs inspired by Sony’s new Xperia™ T3 smartphone.
To coincide with the announcement of the stylish and slim Xperia T3, the release of the photographs highlights the ever-strengthening connection between design and technology, and the influence that landscapes and art has had on the Xperia T3’s design.
Benjamin’s images infuse elements of the Xperia T3 iconic design qualities by combining shapes and colours that match the elegant form of its body. The unique stainless steel ‘mirror’ that frames the device is represented in the reflective waves of the sea, while the device’s white, black and purple variations are also characterised in the landscapes breath-taking palette.
Benjamin Kaufmann comments: “The design of Sony’s Xperia T3 smartphone inspired me to produce these photographs, as my idea was to merge a stunning location with the truly distinctive smartphone design. Through my work I have aimed to capture the beauty of the product and the grandness of the location whilst also retaining a human element.”
Ying Shao, Senior Product Designer at Sony Mobile comments: “At Sony Mobile we are continually aiming to push the boundaries in terms of design, which has led us to create our most beautiful and premium handset – the Xperia T3. Through our partnership with the brilliant Benjamin Kaufmann, we are delighted to present a range of stunning photographs that not only reflect the stylish and slim design of the phone, but are also inspirational pieces of work. The Xperia T3 has been created with attention to detail for those how know how to appreciate distinctive design in their everyday life which is exactly the inspiration behind Benjamin’s photography.”
The Xperia T3 is a stunning new smartphone created for those looking to stand out from the crowd. Beautifully crafted in a stainless steel frame that ‘mirrors’ the world around you, T3 is a light and ultra-slim sensation that’s just as pleasing to hold, as it is to look at.
The perfect companion for style conscious consumers looking for a phone that doesn’t compromise on design or technology – the new Xperia T3 will launch globally from the end of July 2014