Sony Mobile introduces an evolution of the XperiaTM brand launching its brand new Xperia X smartphone.

Athens, May 24th 2016 – Sony Mobile Communications (“Sony Mobile”) today unveiled a new-look XperiaTM brand, launching its first Xperia X smartphone in the Greek market.

The Xperia X series embodies Sony Mobile’s new brand vision through adding new layers of intelligent technology across popular and acclaimed Xperia features: camera, battery and design, to make every day smarter and simpler.

Predicting the unexpected is difficult, but not impossible – the next generation Xperia camera takes spontaneous capture to another level allowing you to shoot in sharp focus, even for spur-of-the-moment shots. The all-new Predictive Hybrid Autofocus in Xperia X is developed in close collaboration with Sony’s αTM camera engineers, it lets you choose your subject and then predicts its motion, so you can capture the action in perfect focus, free from blur.

Advanced features require the battery stamina to match, and Xperia X series incorporates Sony’s smart battery management to deliver up to two days battery life1. Not only will it keep your phone running for longer from one charge, Xperia X series benefits from a battery lifespan that’s up to twice as long with Qnovo’s Adaptive Charging technology2 and Sony’s smart battery management system. Each phone is powered to make the most of their advanced capabilities, with Xperia X featuring the Qualcomm® Snapdragon™ 650 processor.

As part of their unified design concept, Sony designers researched premium materials, texture and curvature for the most natural palm fit. Each X series smartphone brings a curved glass display within a rounded, continuous frame for a familiar form that feels comfortable in your hand.

Xperia X has a range of matching Style Covers and will roll out in four elegant finishes; White, Graphite Black, Lime Gold and Rose Gold. The new Xperia X is available in all Retail stores since the 30th of May, with the suggested price of 629€.

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