GET FIT WITH SONY ERICSSON XPERIA ™ ACTIVE
TeleUnicom announced Xperia™ active, a compact smartphone targeting consumers with an active lifestyle, in conjunction with CommunicAsia 2011 in Singapore. With a 3” screen and running the latest Android platform for smartphones (Gingerbread 2.3), the phone packs Reality Display with Mobile BRAVIA® Engine, a 5mp camera with HD video functionality, and a powerful 1Ghz processor. Xperia™ active is dust proof and water resistant* and uniquely incorporates wet finger tracking, to ensure the phone works perfectly when either the screen or a user’s fingers are wet.
The phone comes pre-loaded with sports apps that enable consumers to easily track their fitness levels. Users can set their ideal training route using the built-in GPS, Barometer and Compass. On-screen heart rate and pulse can be monitored in realtime (enabled by ANT+ wireless networking technology), while the iMapMyFitness app can monitor day to day performance. Additionally, Facebook inside Xperia™ allows consumers to share their progress and experiences with friends.
Fredrik Månsson, Global Product Marketing Manager, Sony Ericsson said: “Xperia™ active is the ultimate smartphone for an active life. Not only is it packed with all the features and applications consumers need for a worry free mobile life, it also comes with a set of accessories that make it fun and easy for them to take it everywhere, whatever their daily plans are.”
Maria Sharapova, a three time grand slam winning tennis player added: “I love this smartphone because it perfectly fits both my professional and personal needs. It keeps me in touch with my friends as I travel the world on the pro tour and tracks my fitness both on and off the court.”